Mews has joined the Alliance Partner Program of Preferred Hotels & Resorts, which gives the brand’s member properties in the Americas and EMEA access to Mews at preferential pricing, according to Mews’s November 9 announcement.
The release covers Mews’s property management, point-of-sale, revenue management, housekeeping and payments products. Preferred represents more than 650 hotels, resorts, residences and hotel groups in 80 countries. Mews says more than 15 independent luxury properties in that portfolio already run on its system, which puts existing Mews hotels at roughly 2% of the membership. Mews and Preferred named five of them, among them Hotel des Grands Voyageurs and Castello Dal Pozzo Resort Lago Maggiore.
Why it matters for independents
Michael Osgood, Vice President of Preferred Hotels & Resorts, said “our members tell us they want to run efficient operations without losing what makes their hotel unique.” For an independent luxury hotel the offer is a negotiated route into a full system, and the release leaves out what a buyer needs to judge it: the size of the discount, the contract term, and whether member hotels get any implementation support beyond the standard Mews process. Those are questions for the Preferred representative before any hotel treats “preferential pricing” as a number.
It is the second brand-level channel for Mews in about five weeks. In October Accor named Mews the first partner in its F&B technology program. Mews also launched native guest messaging and automations in October, so its pitch to a Preferred member now reaches past the PMS.
What an owner should check
A member weighing the program should price it against the system it already runs, count the integrations it would have to rebuild, and ask for references from the 15 or more hotels already live. The release quotes one of them, a revenue manager who calls the system user-friendly, and that is a single customer’s view that offers no benchmark.
Source: Mews Announces New Alliance Partnership With Preferred Hotels & Resorts (Mews press release)
