Travel is one of the seven sectors the organisers list for The MarTech Summit London, which opens on 10 November at Convene 155 Bishopsgate. The B2C stage and the customer experience track cover personalisation, customer journeys, loyalty and omnichannel engagement.
Guest data is moving under hotel marketers’ feet: Booking.com stopped sending guest phone numbers to hotel systems in October.
The organisers list the people in the room as CMOs, CDOs, CCOs, heads of marketing, digital, CX and data and analytics, marketing transformation leaders and country managers, from retail, financial services, technology, telecommunications, travel, FMCG and healthcare. They expect more than 600 of them, and say about 85% are Director level or above.
More than 90 speakers run 33 sessions across three stages: strategic keynotes, a B2B stage and a B2C stage. The summit has a no-repeat rule for speakers, so this year’s line-up is new to the London stage. It includes Helen Bennett of Liverpool FC, Ashley Flight of JP Morgan Chase, Sesi Sijuade of Barclays and Ishaan Kaul of Reckitt.
Our first preview, Loyalty and Guest Journeys on The MarTech Summit London Agenda, covers the six agenda tracks. The full agenda lists session times by stage.
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Source: The MarTech Summit London
